targeting audiences

Brandon Castillo

Targeting Audiences

This ad is about taking the pledge to not use a cell phone while operating a vehicle. The ads intended target audience is definitely for everyday drivers. It’s safe to say that the age group range the ad targets is from about 16 to 70 years of age. People with businesses tend to use their phones a lot while on the road. High school students also could get use of this ad as well, for being new drivers on the streets. Another demographic this ad could target is a person and their income. Cell phone users need to make decent money to afford a cell phone. Let alone be carefree enough with the consequences of getting a big fine from the police. The target audiences lifestyles are most likely busy bodied, multi-taskers, and people that think they are above the law. People who do not value their safety or others around them could take a look at this ad.

The key message of this advertisement is for drivers to pledge today to not use a cell phone while driving. The ad is information rich by telling the audience that, “ driving while using a cell phone is equal to driving while drunk. For texting, it’s the same as being two times the legal limit.” The ad also has a space for the reader to sign and pledge that they will make their car a No Phone Zone. The way the ad is perceived to look like some sort of legal document makes readers feel more binding to obey the law. At the end of the ad there is a website with Oprah’s name, to learn more about taking the pledge. Oprah is a very well known person, and liked by many. The use of her name could possibly help the targeted audience follow in her beliefs to this ad.