Monday, May 17, 2010
Sunday, May 16, 2010
Evan Suggs Slideshow
This link will take you to a video of Evan Suggs that is taking the place of my side bar. The pictures and interview were taken by my brother and I.
Monday, May 3, 2010
Blog #11 IMHO #2
Sunday, April 25, 2010
Blog 10-Fish out of Water
Wednesday, April 21, 2010
word #10
targeting audiences
Brandon Castillo
Targeting Audiences
This ad is about taking the pledge to not use a cell phone while operating a vehicle. The ads intended target audience is definitely for everyday drivers. It’s safe to say that the age group range the ad targets is from about 16 to 70 years of age. People with businesses tend to use their phones a lot while on the road. High school students also could get use of this ad as well, for being new drivers on the streets. Another demographic this ad could target is a person and their income. Cell phone users need to make decent money to afford a cell phone. Let alone be carefree enough with the consequences of getting a big fine from the police. The target audiences lifestyles are most likely busy bodied, multi-taskers, and people that think they are above the law. People who do not value their safety or others around them could take a look at this ad.
The key message of this advertisement is for drivers to pledge today to not use a cell phone while driving. The ad is information rich by telling the audience that, “ driving while using a cell phone is equal to driving while drunk. For texting, it’s the same as being two times the legal limit.” The ad also has a space for the reader to sign and pledge that they will make their car a No Phone Zone. The way the ad is perceived to look like some sort of legal document makes readers feel more binding to obey the law. At the end of the ad there is a website with Oprah’s name, to learn more about taking the pledge. Oprah is a very well known person, and liked by many. The use of her name could possibly help the targeted audience follow in her beliefs to this ad.
Tuesday, April 13, 2010
word #9
Sunday, April 11, 2010
Blog 8 – IMHO (In My Humble Opinion) #1
Wednesday, April 7, 2010
word #8
Sunday, April 4, 2010
Blog 7- Drinking Coffee Elsewhere Analysis
Wednesday, March 24, 2010
Sunday, March 21, 2010
Blog 6-NPR Radio Interview Analysis
Weekend Edition from NPR News, interviewer Scott Simon knew a lot of information about music R&B artist Jay Sean before the actual interview. For example, the interviewer knew that Jay Sean wasn’t the superstar’s birth name. The interviewer did his homework and researched about this artist’s background history. Knowing that Mr. Jay Sean had gone to medical school to become a doctor. Then surprisingly made a 360-degree turn to the music industry. Scott Simon said, “A self professed science geek is the best selling British male artist since Elton John.” The interviewer basically knew about all the accomplishments that Jay Sean has made during his current music career.
Scott Simon eased in with questions about his family and their background story. Asking questions about what it was like for his grandparents to move from India to London. Also questions like, what music put the first spark of interest for music into this R&B artist? The first couple of questions were very basic in a way to make the interviewee feel more comfortable. As time progressed the questions got less generic. This interviewer stated facts about Jay Seans up and coming story to stardom to build up to questions about his early years in music. Scott Simon played old demos from this artist which helped follow up to further questions about his past works.
A strategy I noticed that this particular interviewer used was being a professional, yet casually asking questions as topics smoothly came up. There was no force for answers; which in turn gave the interviewee the freedom to speak his mind. The apparent relationship between the interviewer and interviewee was on a professional first time basis.
I learned that interviewing could be difficult. Taking the time to learn about your interviewee can help an interviewer out in the long run. Knowing background information about the person beforehand helps make it seem like there is some sort of relationship between the two people.
Wednesday, March 17, 2010
Query Letter
Query Letter for Final Feature
San Jose States very own student pursues career in racing professional Sprint cars throughout California raceways.
Local Sprint car racer, Evan Suggs, 23 of Scotts Valley attends San Jose State University as a mechanical engineer major. Evan Suggs passion is racing Sprint cars. Racing with the World of Outlaws, Evan is amongst many veteran drivers. The elder drivers don’t intimidate Evan at all. He is doing what he loves, and at a professional level as well.
I believe I am the person to write this story because I have been attending racecar events since I was a child. I know the lingo and have built a great bond with Evan Suggs over the past race season. I have a trustworthy relationship with this driver and can make a great story out of his academic and racing career.
I hope you are interested in this story and the lifestyle of a fulltime student/professional Sprint car driver. I will contact you later in the week to see if you’re interested in this story.
Thank you,
Brandon Castillo
Tuesday, March 16, 2010
word #7
Sunday, March 14, 2010
Blog 5- Mystery Character
Tuesday, March 9, 2010
word #6
Tuesday, March 2, 2010
word #5
Tuesday, February 23, 2010
Word #4
Blog 4 – What Makes It News?
Tuesday, February 16, 2010
Word #3
Monday, February 15, 2010
A Fly on the Wall
Monday, February 8, 2010
Word #2
Wednesday, February 3, 2010
Favorite Writing
It's war on the streets & the war in the Middle East
Instead of war on poverty they got a war on drugs
so the police can bother me
And I ain't never did a crime I ain't have to do
But now I'm back with the facts givin' it back to you
Don't let 'em jack you up, back you up,
crack you up and pimp smack you up
You gotta learn to hold ya own
they get jealous when they see ya with ya mobile phone
But tell the cops they can't touch this
I don't trust this when they try to rush I bust this
That's the sound of my tool you say it ain't cool
my mama didn't raise no fool
And as long as I stay black I gotta stay strapped
& I never get to lay back
'Cause I always got to worry 'bout the pay backs
some punk that I roughed up way back
comin' back after all these years


